Website Estimator
An estimator on your site that prices from your own price book.
- Three-tier ranges built from your real pricing, never a guess
- Qualifies the homeowner before you roll a truck
- Books the estimate inside the conversation
Instant pricing for heating and cooling contractors
Homeowners get a real price on your website in 60 seconds. Not in three days.
Straight Estimate puts your own price book on your site. A homeowner answers seven questions, sees a three-tier range built from your real pricing, and books an estimate before they call anyone else.
Your price book
not ours
Rebate data
verified monthly
Installs
on any website
Core Services
One price book, every channel
Your pricing answers the homeowner on your website and on your phone, with the rebate and efficiency rules kept current for you.
Phone Estimator
The same price book answering your phone.
- Quotes from the identical pricing tables
- A quote given online and one given on the phone match
- Sold as an add-on, never on its own
Kept Current
Rebate and efficiency data maintained for you.
- Federal efficiency minimums enforced by region
- Utility and state rebate programs re-verified on a schedule
- Every rebate line carries the date it was checked
How It Works
Live in under 7 days
- 01
We load your price book
Your equipment tiers, labor rates, service area and qualifying questions go in exactly as you price them today.
- 02
One line on your site
A single script tag. It drops into your existing website in under 5 minutes without touching your code.
- 03
Homeowners self-qualify
Each visitor answers seven questions, sees a three-tier range from your pricing, and books an estimate.
Packages
One price book, every channel
Website Estimator
$5,000 setup + $500/mo
Your price book, live on your website.
- Three-tier ranges from your own pricing
- Qualifying questions before the estimate
- Booking inside the conversation
Both Channels
$6,500 setup + $800/mo
One price book, every channel.
- Website estimator and phone estimator together
- Identical pricing tables on both
- Rebate and efficiency data kept current
Phone Estimator
+$1,500 one time
Add-on, never standalone.
- Quotes from the identical pricing tables
- Online and phone quotes match
- Added to the website estimator
ROI Calculator
See what slow response time is costing you
150
$1,500
Current response speed
Estimated monthly revenue recovered
$24,750
- Current monthly revenue
- $15,750
- Projected with instant pricing
- $40,500
- Additional booked jobs/month
- 16
$297,000 recovered annually
Industry estimate, not our result. Baseline close rate of 7% at your current response speed, 18% with instant pricing (+11 points, capped at 35%). The +11 point figure comes from published research on sub-60-second response times and is not a measured client outcome. This calculator is a planning tool, not a projection. We validate the numbers against your actual close rate on the call.
For Agency Referrals
Referred by your marketing agency?
Your agency is already paying to put qualified traffic in front of you. Straight Estimate is the layer that answers those visitors with a real price from your own price book, then books the estimate. We plug into the campaigns your agency is already running, and we report the conversion data straight back to them.
- Works with any ad source
- Shared reporting with your agency
- No change to your existing campaigns
Run a marketing agency?
FAQ
Questions, answered
Still have a question?
Put your price book on your website
Book a 15-minute call. We'll walk your pricing and show you what a homeowner would see.